Q: Is the Peacock Room still Detroit’s “Destination for Dresses?”

A: Yes, we are just uniting everything under The Peacock Room brand.

Q: When is this change happening?

A: We’ll begin gradually this holiday season and expect completion in the Spring.

Q: Why are you making this change?

A: The Peacock Room needed more room. Our demand for dresses continues to climb as customers aren’t finding what they need online or in cookie-cutter department stores. This will streamline our operations more efficiently, and our Yama and Frida customers will still find their aesthetic within our shops, just now under The Peacock Room name.

Q: Will I still be able to find my favorite bohemian casual and modern contemporary favorites like I used to at Yama and Frida?

A: Our Yama and Frida customers will still find their aesthetic within our shops, just now under The Peacock Room name.

Q: What’s the big change at the Fisher Building?

A: The Yama space across from The Fisher Theater will transition to The Peacock Room home and gift gallery, and include special seasonal features. The Fisher flagship will be refocused into all apparel and accessories.

Q: And at the Park Shelton?

A: The space known as Frida will now house The Peacock Room’s daytime looks, with the interior lobby store expanding its selection of cocktail and formal attire.

Q: How big is The Peacock Room now?

A: 7,800 square feet of retail space spread across two greater downtown Detroit locations, the Park Shelton and The Fisher Building.

Q: What’s happening this holiday season?

A: The idea of this expansion has inspired Rachel to hunt harder for the most interesting and unique finds for Detroit’s holiday shoppers. Combine that with our modern example of exceptional department store service, and The Peacock Room will continue to deliver the unexpected.
 

Q: Will you still do Facebook Live and other pop-up events?

A: Even more! Watch our social media pages and our website for our event listings and new online offerings.